The online jewellery market has grown astronomically over the last few years, especially since Covid. There are thousands of different options available for buying jewellery online, but how do you know which ones will be legit and worth your hard earned money?
When buying jewellery in a physical store, obviously you have a better opportunity to see and feel the piece of jewellery you want to buy. Plus you have the benefit of asking the jeweller any questions about the piece before you actually buy it.
So what about buying jewellery online? How can you tell which online jewellery store is going to be worth your time and hard earned money? The clear advantage for online shopping is that it is relatively easy and stress free. At the click of a button you can have the exact products you desire delivered straight to your door without the hassle of traipsing around shops. With that in mind, today we want to go through our 3 biggest tips and things to look for when shopping online.
Probably the most important thing to look for, is whether the retailer has a returns policy or not. Under UK law it is required for a retailer to offer a 14 day returns policy for distance or online sales.
Ideally it is recommended to choose a jeweller with at least a 30 day returns policy just in case something was to go wrong with the piece of jewellery or you decide a little bit further down the line that you are unhappy with it.
We also recommend carefully reading returns policies to make sure that they are clearly stated, easy to follow and as hassle free as possible.
Another one of the most important things to look for from an online jewellery retailer is information on hallmarks, what they mean and why they are important. In the UK, the Hallmarking Act of 1973 requires all precious metal jewellery to be hallmarked by one of four government approved Assay Offices. These offices are in Edinburgh, Sheffield, Birmingham and London.
Ensuring that the jewellery retailer openly gives you access to this information can offer you layer of protection that the piece of jewellery is exactly the precious metal which it is described as. An added bonus is if the website has been Assay Assured. Assay Assurance is trust mark for online retailers which verifies that all the information and product descriptions are accurate and reliable.
Our final tip for online jewellery shopping is making sure there is a readily available customer service system in place. This is important in case you need to ask any questions about the products, policies or to quickly respond to any complaints or concerns that you may have. This can be best displayed with a “chat with us” option that is usually in the bottom corner of an e-commerce website which allows for quick and easy conversation. On top of that, it is important that the customer service available is efficient, knowledgeable and professional.
Any good customer service representative will be willing to go above and beyond to make sure that you have all of the exact information that your require to make a purchase. They should also be willing to guide you through the process of making a purchase and offer any necessary support without seeming too pushy or eager to make a sale. After all the most important element are your (the customers) needs and desires!
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Thank you for reading our blog. I hope you have found some valuable information on what to look for when shopping online for jewellery. If there is anything that you would like to add or comment on, please feel free to leave a comment in the box below to start a discussion.
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